Next comes the part that required A LOT of patience! I painted around the letters with brown craft paint. (There is a reason for my madness!) Painting around them rather than painting the canvas first allowed my letters to have crisper lines.
Wait, there's still more. After the brown dried, I went over the letters with white wall paint, not craft paint. I wanted the paint to be thicker and go over any of the brown in case I messed up.
I ended up with this :)